Quote:
Originally Posted by wayner123
That percentage sounds about right. Take into account the amount of money spent on promotion alone, it will drive the cost up. I was merely pointing out that even in some of the "high end" watches ,the guts underneath are all the same. Finishing is one thing, but building is another. I mean heck Seiko and Omega even have in-house movements (Seiko's spring drive is just amazing). To me the higher end watch makers need to at least make their own movements. I used to think AP's were grossly overpriced. But after watching their vids that they put out on making of a watch, you come to a new appreciation of the work involved. Where as some of the other makers are just putting a nice face on a $40 movement.
However, a lot of that will change in the future with the news of ETA not making movements available as they once did. A lot of maker's will be forced into in-house movements.
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I heard a little about ETA scalling back how much and who they well movements to. I thought they wanted to sell their own completed watches?
I have seen our watchsmith take over 8 hours to make one sprocket that was a stock sprocket to start off with! I love the micro engraving by hand.