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Old 06-24-2011, 07:08 AM   #11
357
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Default Re: Where to find Ronson Jetlite?

Maybe this is why they are hard to find all of a sudden...

Quote:
In 2009, Zippo announced plans to purchase Ronson Consumer Products Corporation, a long-time competitor in the lighter market.

On February 3, 2010, the deal was finalized.

March 2011: Due to significant decrease of sales from 18 million lighter a year in the mid-1990s to about 12 million lighters this year related with pressure increasing on folks not to smoke, Zippo Manufacturing Co. will try offering a wider variety of products using Zippo brands such as watches, leisure clothing and cologne. This strategy is similar with a success of Victorinox Swiss Army Brands Inc. has had selling watches, luggage, clothing and fragrance.
http://en.wikipedia.org/wiki/Zippo
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