New Pipe Smoker With A Question? Ask an Old Fart

[Dude Here]

Here's one I'm hoping you old farts can help me with. My pipe smells and tastes like an ashtray. Pretty badly too. I've had two bowls through it thus far and it's got a black char on the inside of the bowl. Is the ashtray taste and charring normal? I've ran about six pipe cleaners through it since I bought the pipe. The cleaners help a little but but it's still got a really strong ashtray smell and taste. I'm pretty sure it's something I'm doing wrong though, probably smoking too fast/hard. Any help ya'll can give me to get that smell and taste out is greatly appreciated. Thanks!!

Edit: it's a Missouri Meerschaum pipe and a burley house blend from the B&M that I'm smoking.