stirring the pot local B&M vs big internet

I have been watching this from afar up to now.

Inherently I disagree which is my opinion not a statement of fact but it really makes no sense whatsoever.

That is like saying if I buy my Windex at the local grocer on the corner that I am going to get a superior product than if I ordered it from Costco online that given that the manufacturer knows it is for Costco they will use a slightly inferior and cheaper formula and charge costco less so they can sell it at a lesser price.

It sounds a little absurd when we are talking about window cleaner, yet I believe this is the exact same argument that has been applied.

I cannot see it happening, I see no empirical evidence that it is, and I cannot imagine retailers (online) and consumers tolerating it. In fact I would bet that somewhere in the annals of Fair Trade and Market Laws it is illegal to represent them as the same product if they are in fact not.