Mikes Cigars loses Oliva.

[Silound]

Originally Posted by Drat

I have to argue this. Bose is built upon reputation for high quality. The reduction of the price might marginally affect the impressions of that quality, but the quality itself will stand alone. In your scenario above, you would likely sell out every single piece you brought in quickly, every time, and the brand name would not suffer.

Of course, when applying the same thoughts to cigars, it holds much more merit. The taste of a cigar is very subjective (if you want proof, look at the reviews in the Silound's dog rocket thread on the NC review board). People often say that cigars are better when smoked at Herfs. The impression that a cigar is better due to price, emotional state when smoking, etc. has some serious validity. But I wouldn't say it was the defining aspect of makes a good cigar.

Just my $.02, carry on...

Holy crap, I got a cross comment about that thread!


I agree about quality standing on it's own, and I agree that B&M's need support. But not everyone looks at quality. A HUGE number of shoppers (for cigars especially) buy high dollar assuming that it's quality because of the price. If a car costs 100,000 then it has to be a better vehicle than the one that costs 30,000 to them.

On the flip side, quality can command price, simply because there are people out there who will buy quality just for quality, regardless of the price.

Really it's about knowing your market demographic, and in a luxury market, it's all about those two extremes.