Ever Known A Bigger Jerk?

Only thing I kept thinking is that he is so superior and educated, but he agreed to a show called 'wife swap'...he is clearly acting, because not even 'uneducated' people from 'po-dunk' towns are not aware that current reality TV is about as far from refined and high class as you can get. Whole thing seems to me to be a set up to incite viewers into increased ratings and a little viral advertisement.