Starbucks to sell instant coffee

mosesbotbol · 02-17-2009, 07:20 AM

We should not forget that much of the world drinks instant coffee. Even in many coffee growing regions, Senka and Nescafe are the defaults if one asks for "coffee". Brewing coffee like we do may actually be the minority if looking at this from the macro bird's eye view.

There's such a huge market for instant coffee and the Starbucks; name (and hopefully decent taste) could make this product hugely successful for Starbucks.

This could be the shot-in-the-arm Starbucks needs in this economy; especially in Asian and other emerging markets.

omowasu · 02-17-2009, 05:37 PM

I dont drink Charbucks coffee regularly, but when I have, it has never been 4.00 or 5.00 per cup. Their regular roast of the day and staple Pikes Place (not as burnt/dark) are $1.69 for a "Grande" (medium in the small-med-large comparison).

The only items I have seen in the 4.00-5.00 range are the frappucinos, mochas, etc.

Are there seriously Starbucks around charging 4.00 for a plain old cup of coffee?

novasurf · 02-17-2009, 07:27 PM

There is a moderate risk in what they are doing. But I think they got it right. The global market for instant is $17 Billion.

02-17-2009, 08:45 PM

hahaha i will never drink there coffee

Wharf Rat · 02-17-2009, 09:01 PM

Quote:

Originally Posted by novasurf

There is a moderate risk in what they are doing. But I think they got it right. The global market for instant is $17 Billion.

I sold my Starbucks stock today. This is a classic case of destroying a valuable brand name. IMO, anyway.

Bob

KidRock · 02-17-2009, 09:12 PM

So Star Bucks instant coffee will only cost 9 dollars per cup now?

Mister Moo · 02-18-2009, 08:49 AM

"Vivek Varma, senior vice president of public affairs, told employees in an e-mail that Via will "absolutely replicate the taste of Starbucks coffee..."

Too bad. You'd think they would seize the opportunity to set their sights a wee bit higher.

02-18-2009, 09:04 AM

Quote:

Originally Posted by Wharf Rat

I sold my Starbucks stock today. This is a classic case of destroying a valuable brand name. IMO, anyway.

Bob

At a WHOPPING $9 a share....ha ha ha

Funny, almost everyone here is trashing instant coffee, but a quick review of Nescafe stock (Nestle) is currently $31 a share.

Quote:

Originally Posted by mosesbotbol

Even in many coffee growing regions, Senka and Nescafe are the defaults if one asks for "coffee".

So.....about that Instant coffee???

And moses is right - it was EASY to get Nescafe THROUGHOUT Central and South America.

Hell, we have Nescafe Machines in the mess halls in Kuwait!!!

Wharf Rat · 02-18-2009, 11:21 AM

Quote:

Originally Posted by tobii3

At a WHOPPING $9 a share....ha ha ha

Funny, almost everyone here is trashing instant coffee, but a quick review of Nescafe stock (Nestle) is currently $31 a share.

It's true that Starbuck's stock price is much depressed and I decided to move on to where I think I have a better chance of making money. However, the price of a stock depends on the number of shares outstanding, company size and other factors. So, a direct comparison between the price of Starbuck's and Nestle stock is meaningless.

Bob

germantown rob · 02-18-2009, 12:57 PM

I don't think most people give a crap what their coffee tastes like as long as it is warm and gives them that comfort feeling. Hell my sister in-law makes me buy chicory for the coffee I roast for her to French roast, in my opinion chicory was a way to stretch coffee in hard times not something to do by choice, but to each their own.

Never seen a $5 cup of coffee any where but I certainly won't touch the $.10 stuff. As far as expensive espresso drinks go I will pay the $5 for a double shot and skip the $2000 start up cost and the insanity that is sure to follow.

novasurf · 02-18-2009, 05:04 PM

Quote:

Originally Posted by Wharf Rat

I sold my Starbucks stock today. This is a classic case of destroying a valuable brand name. IMO, anyway. Bob

It's all right. But do back up the truck if they hit $8.

02-17-2009, 07:20 AM	#1
mosesbotbol That's a Corgi Join Date: Oct 2008 First Name: Moses Location: Boston Posts: 6,171 Trading: (6)	Re: Starbucks to sell instant coffee We should not forget that much of the world drinks instant coffee. Even in many coffee growing regions, Senka and Nescafe are the defaults if one asks for "coffee". Brewing coffee like we do may actually be the minority if looking at this from the macro bird's eye view. There's such a huge market for instant coffee and the Starbucks; name (and hopefully decent taste) could make this product hugely successful for Starbucks. This could be the shot-in-the-arm Starbucks needs in this economy; especially in Asian and other emerging markets. __________________ Port Wine & Claret \| British Cars \| Welsh Corgi's

02-17-2009, 05:37 PM	#2
omowasu Fell ROTT Join Date: Jan 2009 First Name: Scott II Location: Chicago Posts: 288 Trading: (3)	Re: Starbucks to sell instant coffee I dont drink Charbucks coffee regularly, but when I have, it has never been 4.00 or 5.00 per cup. Their regular roast of the day and staple Pikes Place (not as burnt/dark) are $1.69 for a "Grande" (medium in the small-med-large comparison). The only items I have seen in the 4.00-5.00 range are the frappucinos, mochas, etc. Are there seriously Starbucks around charging 4.00 for a plain old cup of coffee? __________________ If I had something smart to say, I would definitely put it here.

02-17-2009, 07:27 PM	#3
novasurf The Roastmaster General Join Date: Oct 2008 Posts: 262 Trading: (2)	Re: Starbucks to sell instant coffee There is a moderate risk in what they are doing. But I think they got it right. The global market for instant is $17 Billion.

02-17-2009, 08:45 PM	#4
ChicagoWhiteSox Guest Posts: n/a	Re: Starbucks to sell instant coffee hahaha i will never drink there coffee

02-17-2009, 09:12 PM	#6
KidRock Moped Herf Crew Join Date: Oct 2008 First Name: Jon Location: Michigan Posts: 947 Trading: (17)	Re: Starbucks to sell instant coffee So Star Bucks instant coffee will only cost 9 dollars per cup now? __________________ Moped Herf Crew 11

02-18-2009, 08:49 AM	#7
Mister Moo I barely grok the obvious Join Date: Oct 2008 First Name: Dan Location: Lizard Lick, NC Posts: 1,417 Trading: (3)	Re: Starbucks to sell instant coffee *"Vivek Varma, senior vice president of public affairs, told employees in an e-mail that Via will "absolutely replicate the taste of Starbucks coffee..."* Too bad. You'd think they would seize the opportunity to set their sights a wee bit higher. __________________ "I hope you had the time of your life."

02-18-2009, 12:57 PM	#10
germantown rob Still not Adjusted Join Date: Oct 2008 First Name: Rob Location: Philadelphia Posts: 330 Trading: (1)	Re: Starbucks to sell instant coffee I don't think most people give a crap what their coffee tastes like as long as it is warm and gives them that comfort feeling. Hell my sister in-law makes me buy chicory for the coffee I roast for her to French roast, in my opinion chicory was a way to stretch coffee in hard times not something to do by choice, but to each their own. Never seen a $5 cup of coffee any where but I certainly won't touch the $.10 stuff. As far as expensive espresso drinks go I will pay the $5 for a double shot and skip the $2000 start up cost and the insanity that is sure to follow.