Mikes Cigars loses Oliva.

Originally Posted by Texan in Mexico

I don't mean to get off topic but a big part of what I do is market research, campaigns and the New Coke idea is generally recognized as one of the greatest marketing coups of all time. Easily one of the Top 10.

According to Snopes and the folks at Coke and other sources http://www.google.com/search?q=New+C...x=&startPage=1, this was not a marketing ploy.
http://www.snopes.com/cokelore/newcoke.asp

one more
Windows Vista: The 'New Coke' of the PC age | csmonitor.com

Originally Posted by nozero

According to Snopes and the folks at Coke and other sources http://www.google.com/search?q=New+C...x=&startPage=1, this was not a marketing ploy.
]

May not have been but the execs at coke spun it to work for them. Which it did.

This was my point. These guys aren't morons. And assuming anyone, let alone guys in charge of a multi-million dollar company, is stupid just because you don't see their reasoning is foolish. And arrogant. I try to remind myself of that whenever I think something is stupid. Well there must be a reason. What is it? What am I not seeing? Etc. I don't know everything yet. :-D

[SeanGAR]

Originally Posted by Legend

May not have been but the execs at coke spun it to work for them. Which it did.

This was my point. These guys aren't morons. And assuming anyone, let alone guys in charge of a multi-million dollar company, is stupid just because you don't see their reasoning is foolish. And arrogant. I try to remind myself of that whenever I think something is stupid. Well there must be a reason. What is it? What am I not seeing? Etc. I don't know everything yet. :-D

I am reminded of a friend who screwed up and missed his flight, thinking he read 220 when it was 1220.

The plane he missed crashed killing all on board.

He still screwed up by missing the flight, but it turned out well for him.

Same thing with coke.

[doctorcue]

So we should all agree to disagree. Aren't we here to smoke?

Originally Posted by SeanGAR

I am reminded of a friend who screwed up and missed his flight, thinking he read 220 when it was 1220.

The plane he missed crashed killing all on board.

He still screwed up by missing the flight, but it turned out well for him.

Same thing with coke.

Yeah they are still morons. Just lucky morons.

Figures.

[SeanGAR]

Originally Posted by Legend

Yeah they are still morons. Just lucky morons.

Figures.

Exactly.

I'm glad that you now agree with the Coke VP I spoke with regarding this escapade.