ouch...sucking embers....

Originally Posted by Neuromancer

For me it's that last try at relighting that goes out right away...and that's not alway foolproof...

That's pretty much the same thing I do. I lightly puff on it 3-4 times while re-lighting, if it doesn't light up easily I consider it done. Puffing too hard is what can cause the ash and embers to come up the stem.